Archive for the ‘Environment’ Category
Wine in a bottle… in a box… now in an Astrapouch

© Indulge Wines
Wine in a pouch? Yes, why not!
In an effort to be more eco-friendly (and fun at the same time), Indulge Wines offers wine in a non-traditional pacakaging called Astrapouches! You can probably guess why it’s called “astrapouches” but let’s look at the details I found on SlashFood:
- It’s still good after 30 days of opening so it won’t go to waste.
- It requires less fossil fuels to transport the wine because it’s not in heavy bottles that require “cushioning” and “securing”, gosh darn it.
- Only two percent of the product is its weight so the remaining 98% is the wine! Yay! Finally, consumers can actually get what they pay for. Think about boxed wines (which is misleading actually since they’re technically in a bag that is in a box! Huh? Yeah…) But whatever the case, all that cardboard and paper is unnecessary.
After reading about Indulge Wines’ astrapouches, I quickly scrambled to their website to find more info. Apparently, their astrapouches are #1 (amongst whom I wonder) in having the lowest carbon footprint, lowest land fill pressure by weight, and require the lowest energy input to chill….
Indulge Wines (if you’re reading this)… I think your idea is super-cool, super-fun, and super-eco-friendly so kudos to you. Or would you prefer cheese and crackers instead? (Or grapes even?)
Written by eSophieThinks
March 23, 2011 at 6:38 PM
Posted in Design, Eco-Friendly, Environment, Food, Wine
Tagged with astrapouches, California sauvignon blanc, carbon footprint, Indulge Wines, Pierre LaBarge IV, SlashFood