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Facebook Friends for Sale: 37 cents each!

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So we all know that the average Facebook Fan costs about $1.07, according to Wall Street Journal’s Facebook guru Geoffrey Fowler. Actually, his professional title is Technology Reporter but I consider him to be the Wise Facebook Guru. (It’s a compliment, Geoffrey.) Can we call you Jeff for short if we promise to spell out “Geof” in our heads?

But what about the price of a Facebook Friend? Apparently, Burger King’s Marketing VP, Brian Gies, thinks that Facebook friends are worth less than $1.07. In a bold, somewhat humorous, and questionable ad campaign, Burger King offered one coupon per Facebook account if the loyal Facebook user could prove that he, she, (or even it in some cases if we consider zygotes to be sexless; I’ll explain in another post) could “sacrifice ten Facebook friends” for one free Whopper. That’s about 37 cents per Facebook friend (tyvm NY Times for doing the math for us.)

By the end of the ad campaign, at least 234,000 Facebookers were de-friended, causing Facebook to de-friend BK’s “Whopper Sacrifice” ad campaign. And I’m sure it wasn’t because Facebook wanted a free Whopper.

Maybe I should set up a ‘Facebook Friend For Sale’ stand (that would also double as a lemonade stand). If I sell all my friends on Facebook… that’s 1,300+ times 37 cents each equals at least $481!

Written by eSophieThinks

March 23, 2011 at 9:36 PM

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